Apple Is Considering Renaming Beats Music, Not Shutting It Down

Apple is considering making a bunch of changes at Beats Music, but shutting down the subscription streaming service isn't one of them.

"It's not true," Tom Neumayr, a spokesman for Apple, said in a phone interview with Mashable in the wake of a Techrunh report that Apple plans to shut down Beats Music. Continue.....

Apple is weighing whether to rename Beats Music to bring the service's brand closer to other businesses the company already operates, people with knowledge of the situation told Mashable. The Cupertino company is also considering changing the technology behind the service, adding new features and designs, and adding exclusive music — much like the U2 album that can only be streamed on Beats Music, said the people, who asked not to be named because they aren't authorized to talk about the deliberations.

In June, Apple paid around $3billion for Beats' music streaming service, high-priced fashionable headphones and line of mobile speakers. At the time, Apple CEO Tim Cook said the acquisition was about the music service, and to gain access to Beats co-founders Jimmy Iovine and Dr. Dre.
Apple quietly updated the software on its Apple TV set-top box last week, giving the new Beats Music app prominent placement on the screen. The company is also giving away two-week free trials of Beats Music by signing up through the Apple TV app. Beats Music, which unlike rival Spotify doesn't offer an advertising-supported version, costs $9.99 a month or $99 for a year.
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